Bring Your Clone to the Digicam Pop-Up Store in Soho

1.

you know, they don't actually SELL anything at this kodak store. it's just to go in and poke around, try things out, and see bands and stuff at night, cause they have events and parties there.

2.

Kinda like the Samsung EXPERIENCE uptown, I guess. Welcome to the brave new world of branding where they tease you with the goodies then make you buy it elsewhere.

3.

On Saturday they were basically giving away free use of their Kodak photo printing machines--the ones they have in grocery stores and stuff--and people were lining up to dump their digital cameras and cell phones at get a bunch of free prints. It was supposed to be limited to 25, but there was no enforcement, so the store isn't entirely useless.

4.

This isn't a new trend. Below are a few examples of temporary and/or non-retail spaces.

Shiseido Studio (it's closed now)
http://www.sca.shiseido.com/studio.cfm
http://www.1100architect.com/work.php?id=18&category=4

Commes des Garcons (monthly openings in dif cities...)
http://www.guerrilla-store.com/flash.php