Ladies and Gentleman, the BeaverMobile


Wednesday, January 31, 2007, by Joey

2007_1_beavermobile.jpg

The Wire tried to prepare us, but frankly, we weren't ready.
· BeaverSpace: World Officially Ends [Curbed]
· Adventures in Real Estate Advertising, WB Edition [Curbed]


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Comments (16 extant)

1.

How much Beaver do you get for buying a place in here? Do they provide hookers from the concierge? Perfect place for a meat market of wall street frat boys.

By Anonymous at January 31, 2007 11:36 AM

2.

The BeaverRover doesn't make this marketing shtick any less stupid.

By cmiller at January 31, 2007 11:48 AM

3.

marketing generally works when it raises an eyebrow or two. this just seems icky

By bustamove at January 31, 2007 11:53 AM

4.

Marketing sucks when it causes an eye or two to roll. My eyebrows, however, are stationary.

By cmiller at January 31, 2007 12:03 PM

5.

Ah perfect business write off for the developer.

Once the project is complete he can take the beaver decal off and drive it for himself. In the meantime business expense it, and absorb the cost for it under the $200 million dollar bank loan they are spending half on pushing their beaver everywhere.


I would guess half the expense of building this place is their marketing budget.

By Anonymous at January 31, 2007 12:40 PM

6.

RE: marketing, an inside source tells me that marketing is desperate, while everybody recognizes the beaver nobody really knows what they are selling or what the building is, they're not selling beavers after all but condos.

By Anonymous at January 31, 2007 1:51 PM

7.

"they're not selling beavers after all but condos."

But at the end of the day, isn't what they are really selling is beavers?

By cmiller at January 31, 2007 1:58 PM

8.

#8 is right. Sell and market to the big cocks and the beaver will follow. The beaver has an innate ability to sniff out big cocks. But at the end of the day, it's the beaver that has all power

By beaverhunter.com at January 31, 2007 2:04 PM

9.

Perfect marketing campaign for a bar. I dont think i would want to live in a bar though.

By Anonymous at January 31, 2007 2:23 PM

10.

It's called the Beaver Retriever.

By babs at January 31, 2007 2:30 PM

11.

I thought it wasnt necessary to have an actual beaver icon and/or a personalized beaver license plate on your Range Rover for it to be considered a beaver retriever.

Arent Range Rover's in general without all that stuff Beaver Retriever's?

By Anonymous at January 31, 2007 2:49 PM

12.

WMBEAVER - Wheres my beaver? The guy needs his beaver back.

Tim Macking - CCNA - Visiting, moving in, who knows...

By Tim Macking at January 31, 2007 4:20 PM

13.

Their salespeople actually say that with a straight face -- "We'll send the Beaver Retriever to pick you up!" Sad.

By babs at January 31, 2007 4:42 PM

14.

do you honestly think that would help close the deal on a $1 million one bedroom? Getting shuttled in a beaver mobile?

I would hope those with that kind of cash are not so easily impressed or gullible.

By Anonymous at January 31, 2007 5:14 PM

15.

#6 - i agree. their taxitops just have a picture of a beaver and a website addy. Their customer is slightly more discerning beaver chaser not just any old beaver chaser. if you went to the site looking for beaver and found a condo would you chuck woood?

By dude at January 31, 2007 9:15 PM

16.

what kind of douche drives that thing...

By Anonymous at February 1, 2007 11:10 AM




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