311 West Broadway Gets Branded, Hyped

Tuesday, April 10, 2007, by Joey

Ever since an insider told us last year that the residential project at 311 West Broadway (across the street from the Soho Grand) was "full steam ahead," we haven't heard much about the Gwathmey Siegel & Associates building. But then ... movement. If you forget what the plans originally called for, check it out over on the right. Two buildings, a 9-story and an 8-story, with a shared yard in the middle. Have those plans changed? What do we look like, real reporters? We're hear to traffic in rumor and conjecture, and the latest—via Wired New York—is a stop work order issued in late March.

But let's look to the future, and at the development's fresh website. Say hello to Soho Mews, and while the site is just a teaser right now (albeit a fun animated one), it does reveal some of that "Soho royalty" we heard were involved in the project since the very beginning. Soho Mews has a "museum partner" in the New Museum of Contemporary art and a "Public Art" partner in the Deitch Projects. So you can expect a lot of fancy expensive art hanging on the walls, and some serious bucks living within them.
· Soho Mews [Official Site]
· 311 West Broadway Update: 'Soho Royalty' Unites [Curbed]

Filed under Architecture, Manhattan: Soho, Real Estate Development, Gwathmey Siegel, Soho Mews

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Comments (7 extant)

if there was a stop work order issued they forgot to tell the dozens of construction workers that have been going gang-busters on that site for months.

By Anonymous at April 10, 2007 11:07 AM

So the garden will have entrances to townhouses? Interesting.

No more pictures? Is the "mews" wide open W Broadway, or is it more private? The latter would be better for the mews and better for the street. Everyone loves the few inner-block places in New York like Patchin Place.

By john at April 10, 2007 11:43 AM

Make that "to W Broadway."

By john at April 10, 2007 11:44 AM

shvo is making something... he made fast company... the "real estate assassin." With dreams of a $15 billion empire, Perhaps he'll transform more than LIC skyline...

By 9 astr pl at April 10, 2007 2:43 PM

Hopefully not Sculpture for Living. What dreck.

By Anonymous at April 10, 2007 3:17 PM

Why would ANYONE want to LIVE in SOHO? ...oh... wait... the plucky design work on the logo... the tagline... making me forget... about... eurotrash throngs...

By ed at April 11, 2007 9:33 AM

Well, looking TUIS on a (retarded) RSD how can anyone seriously TSN this DS? I mean, S+F are ok but on DEG? Will anybody actually ever come up with some FRG, REG or at least FFB? At the end of the day this will be all that matters folks.. TIR!!

By fnc at April 25, 2007 8:31 PM