Trends in Real Estate Marketing: Mini-Documentary Alert


Wednesday, April 11, 2007, by Lockhart

It's been awhile since we caught up with our old friend, publicist Kelly Kreth. Today, she surfaces on YouTube, hosting the above video tour of an Upper West Side apartment that's on the market. As with all web video, we stopped watching after the one minute mark, but we're not afraid to say that this is probably more information about a $1.595 million listing (albeit one with what appears to be excellent feng shui) than you ever thought you need. Welcome to the media revolution. (Anyone find the off switch?)
· Listing: 211 West 71st Street [Century 21 NY Metro]


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Comments (28 extant)

1.

I don't care about the video but Kreth is Magic!

By God In at April 11, 2007 3:35 PM

2.

I will be one happy camper once this whole you-tube phase is over.

By Anonymous at April 11, 2007 3:59 PM

3.

what a tacky dump! she needs a super hi end spa and something special for her vocal chords eeeek

By Viral at April 11, 2007 4:02 PM

4.


You get to be the god Ra! For less than $1.6M Wow!

By Yingo at April 11, 2007 4:11 PM

5.

Kelly is a fox...i especially like the 1985 jumper outfit she has going on...it is hard to believe that she is single...grrrrr

By She's HOT at April 11, 2007 4:17 PM

6.

kike dyke.

By hi! at April 11, 2007 4:46 PM

7.

#5 only wishes someone as hot as Kelly would give his fc the time of day

By E Wick at April 11, 2007 5:18 PM

8.

hot? are we talking about the same kelly kreth here? good looking, sure. but hot??

c'mon people. lets not confuse our Bentley's with our S-class's now shall we.

By more kreth? at April 11, 2007 5:49 PM

9.

Be nice, kids.

By Kelly Kreth at April 11, 2007 6:06 PM

10.

was really hoping that was gonna go in a different direction when giant C21 dude came into the bedroom trying to woo the chick with the bottle of wine...

By Anonymous at April 11, 2007 6:15 PM

11.

Please - everyone knows that 95% of residenitial brokers don't dine at the Y.

By hate the game at April 11, 2007 6:18 PM

12.

Let me share this with all of you, my Curbed.com reading cronies:

"I feel that making love to Ms. Kreth is something that I would truly enjoy."

Thanks in advance for letting me express my feelings.

- West Side Style 4 Miles

By west side style 4 miles at April 11, 2007 6:34 PM

13.

Back to the point - let's get C21 and Kreth kudos for creativity. I don't see the genuises at Corcoran and Elliman doing anything new and creative.

By Mr. Educated Consumer at April 11, 2007 6:52 PM

14.

correction - let's give not get C21 and Kreth credit - see how educated I am.

By Mr. EC at April 11, 2007 6:53 PM

15.

Can not believe you watched an entire minute. Seriously... that was very very bad.

By BC at April 11, 2007 7:08 PM

16.

This is a really creative idea though and much better quality than most youtube videos. Maybe Corcoran or Elliman should hire Kreth to do their PR. C21 lucked out!

By anon at April 11, 2007 7:27 PM

17.

The furniture is nasty. Somebody left the bathroom floor on the wall.

By anon at April 11, 2007 8:40 PM

18.

it is a waterfall. duh.

By anon at April 11, 2007 8:57 PM

19.

Kelly is dead sexy. Had you haters the chance to know her personally, you would see how much she rocks and how that only increases her sexiness.

By Kam at April 11, 2007 9:13 PM

20.

Kelly is always sexy

By NJ in the house at April 11, 2007 9:24 PM

21.

very smart PR person. pretty too.

By don'tuwishurpublicistwashotlikeKK at April 11, 2007 9:40 PM

22.

Let me get this straight. You're all incredibly rude and mean because one broker of a certain ethnic origin posts an unusual photo of herself posed super-sized next to her subject property and has a couple of grammar errors in the listing.... but when this complete cheeze-work comes along that screams "hyper marketing fluff", complete with tacky sexual innuendo, poor acting, fake interviews and cuts of a Roomba (a ROOMBA VACUUM!!), you all lap it up and call the broker "smart" and "creative"? It's obvious what's going on here, and it's really gross.

By Ugh at April 12, 2007 12:10 AM

23.

Barbara Corcoran tried apartment videos in the 90's, before the Internet. It didn't work, people, then, and it is not going to work now.

Residential real estate marketing materials have to be high-quality, classy and concise. This is such a waste of time. And so self-indulgent.

If I have to sieve through 30 apartments, do I/my customers have to spend 1.5 hrs on viewing the videos???

By natasha at April 12, 2007 8:49 AM

24.

@ natasha

And in the 90's we had widespread aceess to internet videos? Hell, if you even had internet in the 90s your name was probably natGURL69.

I think that if brokers kept these videos to 30-60 seconds and got all the important info across it would be very helpful in finding an apartment.

Photos may look professional, but lets face it, they look pretty and tell half the story, video could do some properties justice.

By mmr at April 12, 2007 12:28 PM

25.

Waste of time.

By natasha at April 12, 2007 2:30 PM

26.

Seriously,
What person that can afford an apartment for 1.6 mil knows what youtube is?

By brklynsurfer at April 12, 2007 4:46 PM

27.

the youtube clip is on the agent's listings page on the C21 site along with the regular pictures and apt. description. I assume they are going to also email it to clients and prospective ones.

By ryank at April 12, 2007 5:24 PM

28.

As this YouTube video seems to have generated a good number of responses, I thought I would let you know that the listing sold to the very first buyer who saw it. Having seen the property on our website, and watched the YouTube video, he made an all cash, non-contigent offer on the spot. Couldn't tell you if it was Kelly, Roomba, or the custom waterfall, but he was compelled to act quickly and decisively, and the owner/designer is thrilled.

By Philip Kiracofe at April 17, 2007 12:23 PM




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