Stuy Town Follies: When in Doubt, Rebrand

1.

I work for the sister company of the company that designed this for them. They polled a lot of people to see which of 4 or 5 logos were most representative of Stuy Town. I thought this one was one of the worst. I think it's pretty clearl they are rebranding with a long-term focus on making it a luxury apartment enclave. Wonder how long it will take them to start jacking all the rents up.

2.

Swooshes? I think they're supposed to represent the fountain.

3.

six-legged spider with two legs missing

4.

titties at odd angles

5.

Luxury rentals in the 20's in alphabet avenue land ? Well I won't say it will never happen, cause as one popular ad campaign claims "hey, you never know"

6.

The swooshes represent all the balls and ass you can get when this place kicks out the old grandmas and breeders.

Fierce! Fabulous!

7.

That putting green/ sand trap is a great idea. So much unused green space in Stuy town. I suspect it will be packed.

8.

the new logo should be a colossal middle finger pointed at poor and elderly folks. The catch phrase could read:

"F Off Lowlives!!!"

9.

I got this stupid letter the same day that I got my horrendous rent increase. The kicker? They forgot to put the magnet in the envelope. I can't WAIT to move.

10.

a take on the mcdonald's golden arches and/or st. louis gateway arch? either way, what a depressing place to live.

11.

Nice that I got the lovely magnet and accompanying note AT MY NEW MAILING ADDRESS!!! NOTE TO MANAGEMENT - IF MY ADDRESS IS NOT STUY TOWN THAT MEANS I COULDN'T AFFORD YOUR FREAKIN RENT INCREASE!!!

12.

Does a lousy magnet really warrant a 17% increase every year? Nice putting green though, I'm sure people will appreciate golf balls flying at their heads and through their windows.

13.

Of course the swooshes represent the central fountain in Stuyvesant Town. I haven't seen it in decades, but the symbolism was instantly clear to me, who walked home with sopping sneakers after falling into it as a child.

14.

Little Robby Speyer, handwriting aside, seems not to have listened well in history class. Stuyvesant Town was built for returning GI's after the Second World War. My Dad was one. The landlord, Met Life, had to set rents at affordable rates (ours was $75/Mo at first). No one would have called these "luxury" apartments; that would've been trite and empty. The value of those apartments was that they could be HOME to men who had earned the luxury of building a family after providing the world the luxury of freedom from oppression. Riches were not always measured in wealth.
Many of us were lucky to have grown up in Stuyvesant Town. We formed friendships that continue to this day. We walked together to excellent schools, we were privileged to share great music and culture at modest rates thanks to Leonard Bernstein and other greats who didn't measure their worth in dollar signs and logos. Stuyvesant Town and it's "fancy" neighbor Peter Cooper set a standard of community that was rare and precious. Even its flaws--it was segregated then, as were the Armed Forces--were addressed vigorously by the residents--many of whom devoted their lives to civil and human rights.
And now Tischman Speyer comes along with great fistfuls of money, narrowly edging out the earnest bid of the residents. Some of our GI Dads must be turning over in their graves. But no political string-pulling and no simpering, insincere letter-- with or without pathetic keychain-- fools anyone. The heritage of Stuyvesant Town was about the comfort of going home to a reasonable little spot that you had earned by your labor. That's really all there is to those old buildings. I can't see why anyone who could afford to pay more, would want to live in those crowded few acres, tiny windows, no special views, where the real worth was in the value systems, not the bricks.

15.

Peter Cooper residents also got a magnet with a new logo, and today a lovely floral arrangement in honor of Mother's Day was placed in the lobby. The letter says "We are excited about the new logo and hope you agree that it embodies the unique qualities of PCV that we all cherish: the green space, the quiet oasis neighboring so many of NYC's most dynamic and exciting neighborhoods, the sense of community...we think the new logo conveys these sentiments." What a load of crap!

16.

Clearly, the "swoosh" represents a base from which you can "easily" get anywhere in the city-- at least I think that is what they are trying to convey (i.e. trying to overcome the location issue).

17.

Lewis Mumford was right the first time in labeling both Stuyvesant Town and PC Village, "housing for the police state."

18.

I agree with Daughters of D-Day! Stuy Town was a safe place to grow up with a real sense of community. We all looked out for one another. When my mom died we gave up the apartment, but things had already changed. I think the seniors who are still there and the families should be allowed to stay on at "grandfathered" apartments.
It was not created to be an Upscale complex. It was built for families! If the new owners want to change it, tear it down and start from scratch.

19.

Of course Tishman is going to knock those buildings down (one at a time as they can vacate) and build luxury condo and mixed-use buildings. That is what they do. The tenants getting squeezed out of their homes should take comfort, Tishman needs to be able to afford that huge modern art collection of Jerry and Rob Speyer's and the butler service they have at their offices at rockefeller center. But all the money in the world cant stop some lucky sperm from being a giant asshole.