Advertecture Update: 'We're Almost Entirely Legal'


Friday, July 27, 2007, by Lockhart

2007_07_advtc.jpg
[photos via Stu_Jo/Curbed Photo Pool and brianvan/Curbed tipline]

While you enjoy these two newest additions to the downtown advertecture scene—at left, beer joy at the post-collapse 290 Mulberry Street, where SHoP's building that crazyass thing; at right, the bar 7B gets rebranded—the Wall Street Journal describes how outdoor advertising firms are getting around new restrictions. Getting to know Richard Schaps, the head of outdoor ad firm Van Wagner, is quite an experience:

Mr. Schaps hustled for spaces that other companies had overlooked. Federal government buildings, for example, often are exempt from many city restrictions on billboards. So Mr. Schaps now has a 60-feet-by-20-feet billboard on a post office on Ninth Avenue that rents for $20,000 a month... To help lure customers in, Mr. Schaps invites potential clients into a black Mercedes for a drive that takes in his advertising properties around Manhattan, a tour he calls “riding the boards.”
Actual, unretouched final quote from Mr. Schaps: "We're almost entirely legal."
· Billboards and Loopholes [WSJ via Commercial Appeal]


Comments feed for this post Feed icon


Comments (4 extant)

1.

Also overheard:

"You don't have to be advertiser to call..."

By Anonymous at July 27, 2007 3:17 PM

2.

Advertising. We really don't have enough of it in this city.

Why, just the other day I was walking down some quaint, tree-lined, and brownstoned block in the WV and I said to myself...

"You know, dude, look at all these trees and brownstones just sitting there doing nothing. What if you got some people together, razed the entire fucking block, and put up a gigantic billboard/condo development? Condos on the inside, wraparound advertising on the outside. Condotising. Yeah, you could call it Condotising. Just one fucking massive, monolithic slab of a building with ads and condos. Something that would really suck the soul out of the village and contribute nothing to the future of the city. Yeah, Condotising. Maybe plant a few trees for the econuts courtesy of ExXon...hmmmm..."

Then I snapped out of it. Because, really, who am I kidding? There are no more quaint, tree-lined, brownstoned blocks left to raze.

By dude passing by at July 27, 2007 3:32 PM

3.

I saw the ad on the post office vehicle depot near Chelsea piers. Isnt there a law against government sponsored ads. While the city law cannot be applied to government buildings, the federal law does not allow corporate involvement/sponsorship in government affairs, this would include income for advertising on government buildings. That's like putting ads on the white house....
I am sure if someone wanted to push the issue, these ads would be dropped too. But whose going to do that? Quinn?

By Anonymous at July 27, 2007 8:46 PM

4.

You spoke my own thoughts Dude Passing-- and I'll venture to say the same for many, many, other NY'ers.

I've actually stopped going to the WV-- it really makes me that sad that I just don't go anymore.

By Wlieh at July 28, 2007 12:01 PM




Back to top


photos in Curbed Photo Pool See more and submit to Curbed Photo Pool

Links
New York City
Gawker
Gothamist
Morning News
The Politicker
DailyCandy
Manhattan User's Guide

Real Estate Listings
Curbed's mega-linklist of NYC real estate brokers and listings search sites

Real Estate Blogs & Media
Brownstoner
Matrix
Property Grunt
The Real Estate
The Real Deal
Inman News
Triple Mint
HotelChatter
The Boxtank
The Cooperator
Habitat Magazine
Slatin Report
NYTimes Real Estate
NYPost Real Estate

Real Estate Resources
ACRIS
Trulia
Property Shark
Zillow
RadCribs
RealtyBaron
PostYourProperty
Street Easy

Architecture & Urbanity
The Gutter
Archinect
Tropolism
Wired New York
eOculus
Architects Newspaper
Arch Week
Arch Record
Regional Plan Assoc
Planetizen
Veritas & Venustas
City Comforts
Daily Dose
BLDGBLOG

Design & Shelter
Metropolis
Apartment Therapy
Unbeige
MoCo Loco
Reluct
Cool Hunting
Treehugger
WorldChanging
Sensory Impact
Funfurde
DesignSponge
GNR8
Land & Living
Hamptons C&G

Community Media
Village Voice
NYPress
Gotham Gazette
The Villager
Downtown Express
Resident
Hell's Kitchen Online
Tribeca Trib
East-Village.com
Volume NYC
L Magazine
Block Magazine
Brooklyn Papers

Big Media
NYTimes
NYPost
NYDailyNews
New York Mag
NYObserver
Newsday
Crain's


About Curbed
In New York City, it comes back to real estate, rent and the neighborhoods we inhabit. More about Curbed...

Archives & Feeds


Full content feed

Search this site



Credits
CURBED NY


Senior Editor
Joey Arak

Brooklyn Editor
Robert Guskind

Contributing Editor
Pete Davies

Roving Photographer
Will Femia

Logo
Khoi Uong


CURBED NETWORK
Editorial Director
Ben Leventhal

Sales
Joshua Albertson

Head of Technology
Eliot Shepard

Publisher/GM
Kyle Crafton

President
Lockhart Steele

Other Curbed Sites
New York
Eater NY
Racked
The Beach (seasonal)

San Francisco
Curbed SF
Eater SF

Los Angeles
Curbed LA
Eater LA


Contact Us
Email Curbed

Copyright © 2008 Curbed