UES Luxe Showdown: Brompton v. Lucida, Round 2


Wednesday, August 1, 2007, by 78thand2nd

2007_08_Brompton1.jpg

What's up with the UES Luxe-showdown on 86th? Despite the small fire, development of The Brompton (E86th and Third Avenue) is speeding along with work being done on what looks to be the 10th floor (above). New to the fun: two floors of the side structure which jut out over the building next door. So where's rival luxe development The Lucida (E85th and Lexington)? As of this morning, the to-be 110-unit, 18-story condo building looks like its getting work done to its third story below ground level, although on the sales side Lucida is killing it. As of late June, we hear 70% of the building was already spoken for. The Brompton, working out the sales side a little later in the game, recently opened its permanent sales office at East 93rd and Third Avenue. Touché!

2007_08_Brompton1.jpg

2007_08_Brompton2.jpg

2007_08_Brompton3.jpg

Above, The Brompton. Below, The Lucida strikes back.

2007_08_Lucida1.jpg

2007_08_Lucida2.jpg

2007_08_Lucida3.jpg

· The Lucida [official site]
· The Brompton [official site]
· UES Luxe Showdown: Brompton v. Lucida, Round 1 [Curbed]


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Comments (14 extant)

1.

A pal who lives next door says 3Br are $4M at the Lucida....and price hikes of 15-30% are happening quaterly

Still say the Chriping Chiken, Papya King, Movie Dumps, and other chains will always stink up this area

By $ at August 1, 2007 12:26 PM

2.

Come on! Do you really think that those outlets will survive the increases in their next lease?

By AvnerUWS at August 1, 2007 12:34 PM

3.

Papaya King owns the land they're sitting on.

By dash3456 at August 1, 2007 12:40 PM

4.

I find it hard to believe the Lucinda is selling so well. Extell appears to be having a hard time selling units on the UWS. Has anyone noticed that Ariel East didn't finish installing windows on the top floor about 6 or 7 months ago, and that work on the site is virtually non-existant?

By Anonymous at August 1, 2007 12:40 PM

5.

I find it hard to believe that Lucinda is selling so well. Extell appears to be having a hard time selling units on the UWS. Has anyone else noticed that Ariel East stopped installing windows at the top floor about 6 or 7 months ago, and that work at the site is virtually non-existant?

By Anonymous at August 1, 2007 12:43 PM

6.

I don't know how those Ariel buildings are selling (nor the Lucida for that matter), but the difference here is that the Ariels are very expensive for their area. It may well be developing rapidly, but I am sure the market for expensive apartments in that location is smaller than the market for places like the Lucida. Most people here trash the UES, but to a lot of people, it's still extemely desirable, and it doesn't surprise me that there's a hungry market for large, family size apartments, especially condos. 86th may not be ideal, but it's still well located in terms of the park, schools, transportation, shopping, etc. It may take a while for the downscale chains and stores to go, but it will happen (although it will still become just a higher class of strip mall).

By SM at August 1, 2007 12:51 PM

7.

I like the neighborhood! Look at the hot blonde chick in the tiny red shorts in pic #1.

By Anonymous at August 1, 2007 1:14 PM

8.

#7, Dude................you totally missed that babe in lower left in micro-mini-white shorts and nice long hair below shoulder blades....

By $ at August 1, 2007 2:02 PM

9.

#2

Actually yes....crap outlets do way better than their competition.

My money is Banana Republic, Petco, GAP get the boot.

People love buying crap and eating or wearing it.

By $ at August 1, 2007 2:06 PM

10.

#9 - #2 replying here. While I mostly agree with you, I have seen this story repeated before, be it at Fowad on 96th and Bway (now a WaMu), Morris Brothers (there for 60 years) which is now also going to be a bank, etc. The ones who are protected are those who own their own land AND decide to avoid the temptation to sell out for millions.

Don't forget also that the landlords want different tenants and often hold out for whoever it is they want. A greasy spoon is not as desirable as another bank (to them).

By AvnerUWS at August 1, 2007 2:23 PM

11.

78th and 2nd-
No props to my blog, the originator of the Brompton v Lucida battle?

By Andrew at August 1, 2007 4:40 PM

12.

#8 You're right, didn't see her. I've always had a thing for blondes.....

By Anonymous at August 1, 2007 5:00 PM

13.

When my wife and I went under contract at the Lucida we were told we would be moving in sometime in the spring of 2008. How is this possible? I also just found out that part of the building is going to be lower income rentals. This really sucks!

By Buyer at August 2, 2007 8:35 AM

14.

#13 -- we are also the buyers in the lucida. the info on the rentals was in the offering plan. I doubt that they will be very low income though ;-) We were never told that we will be moving spring 2008. We were given the estimate of spring 2009 (as we are a high floor that moves in later), but I project a year out -- spring 2010.

By Buyer at September 14, 2007 9:34 AM




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