Development Du Jour: Sophia Lofts


Tuesday, September 4, 2007, by Robert

2007_09_Sophia%20Lofts%20DDJ.jpg

Location: 234 N. 9th Street, Williamsburg
Size: Four floors with 11 units, including two 1BR duplex penthouses
Prices: Listings range from $519K for a one-bedroom loft to $749K for a 2BR
Architect: Standard Architects
Sales & Marketing: Aptsandlofts
Lowdown: We've been watching this old industrial building since it was gutted and now we know thatit was once a Polish babka bakery run by Sophia Zablowski. This is because the babka baker has become part of the marketing spin for the development. ("Authentic Loft Living Arrives in Brooklyn!") The windows have been removed, the interior is being gut renovated and those shiny luxe penthouses with terraces you see in the rendering are being added to the top. The building is being marketed as "within three blocks of the coveted three," which are Bedford Ave., the L Train and McCarren Park, which may be the first time recently we've heard the L referred to with a word that doesn't start with F. Coveted?
· Sophia Lofts [sophialofts.com]
· Sophia Lofts [aptsandlofts.com]


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Comments (16 extant)

1.

Pretty building but I do hope that they actually plant the tees that are in the rendering...Roebling Street needs them. Also, anyone know anything about the building that's rapidly rising diagonally across the street from these lofts (N. 8th and Roebling)????

By seven at September 4, 2007 12:05 PM

2.

i'm okay with this. prices aren't too ridiculous and it's not aluminum and glass.

By Anonymous at September 4, 2007 12:45 PM

3.

so far i'm liking this renovation - keeping it simple and taking advantage of the beautiful original details.

By local resident at September 4, 2007 12:45 PM

4.

i live across the street and these and the ones across the street on N. 9th are going up alarmingly fast... which means to me: shotty craftsmenship, energy sucking and falling apart condos; or it could just be me.

By UA at September 4, 2007 12:49 PM

5.

Always makes me chuckle when I see spelling like "shotty". I blame the US accent that turns t's into d's. If you don't know how to spell a word with a t in the middle then it really could go either way couldn't it?

By a brit at September 4, 2007 12:54 PM

6.

Looks nice! Price isn't bad either.

By Bing at September 4, 2007 12:58 PM

7.

finally! the sooner we can get rid of those damn poseur artists and their "pseudo-loft living", Williamsburg will really start to happen!

By greg.org at September 4, 2007 1:08 PM

8.

Hey, hold on just one cotton-pickin' moment. I thought "authentic loft living" only happened in The Mill Building! Can they do that? It's not just a slogan, I've got my whole identity wrapped up in that catchy phrase. Without it I'm just living in another blocky, poorly designed apartment with a Sub-Zero. Next you're going to tell me it IS legal to get this high.

By Anonymous at September 4, 2007 1:48 PM

9.

I'm not a big fan of Williamsburg as a hood to live in but this looks purdy, and (somewhat) reasonably priced :)

By Anonymous at September 4, 2007 1:53 PM

10.

#4 "i live across the street and these and the ones across the street on N. 9th are going up alarmingly fast." Thats strange, because the building appears to be about 100 years old.

By Anonymous at September 4, 2007 1:54 PM

11.

probably the most unique marketing campaign in brooklyn this year. very cool

By no ticki no laundry at September 4, 2007 3:25 PM

12.

The Mill Building is a sad story,#8. Right now there is a STOPWORK ORDER on the whole building. It did not live up to its promises with shoddy construction and sloppy finishes. the sponsors leave alot to be desired. The only thing it has are "bling" appliances and wood beams. Otherwise everything wlse is a disaster there.

From the marketing pictures it looks like the Sophia will also have wood ceiling beams. It is on a street that is wide and not slated to being overbilt with tall condo buildings like North 3rd street. With morally responsible sponsors it might become the first example of fine historic renovation in Williamsburg. Go Sophia go!!


By Anonymous at September 4, 2007 4:01 PM

13.

curbed: that there link to sofialofts ain't be a-workin'

(not that it's indecipherable...just thought you'd like to know)


By stumbler at September 4, 2007 4:13 PM

14.

O.K. I am selling the homestead in North Dakota and moving to Brooklyn. These are indeed VERY nice.

By OOT at September 4, 2007 6:48 PM

15.

Ahaha, Brit #5! Thanks for that-- US English is so pidiful, err I mean piTiful. I tend to use "shall" instead of "should", and I get strange looks sometimes. I suppose as an American I am obliged to pledge allegiance to US English, but I refuse. It's uTTer garbage.

Cheers!

By Anonymous at September 5, 2007 6:40 AM

16.

Uh, just realized that the monthly fees cost more than a mortage in many parts of the country. So much for selling the homestead.

By OOT at September 5, 2007 6:27 PM




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