Magnolia Bakery Bringing the Sweet Stuff Upper, West


Wednesday, September 12, 2007, by Joey

It looks like Andy Samberg will have far less of a commute when he decides to snack on some cupcakes before hitting up a Narnia screening on the Upper West Side. Our friends at Eater have the exclusive that the Magnolia Bakery is opening up a new outpost on 69th Street and Columbus Avenue, in the now-shuttered former Lenge space you see above. Crazy, you say? Well, Eater got the confirmation from Magnolia owner Steve Abrams, so it sounds pretty legit to us. Reports Eater:

This location will be quite a bit bigger than the Bleecker Street original, though plans are to preserve much of the small quarters feel of bakery uptown. Abrams will do a gut renovation on Lenge, before he installs Magnolia with an "updated look" from architect Mark Zeff (Red Cat, Mermaid Inn). As a special bonus to the neighborhood, the new space will have a private party room, which is guaranteed to make the Upper West Side parent set quite happy, at least until a highly localized child obesity problem sets in.
So what does this monumental news mean for the Upper West Side? Surely the hordes of tourists and college girls aiming for a frosting fix will stick to the original Magnolia, if only to retain the Sex and the City authenticity. Abrams said he's hoping the new Magnolia will be more of a neighborhood spot, but c'mon Steve, we all know that 69th and Columbus will soon be a sugar-fueled madhouse.
· Exclusive: Magnolia Bakery Opening Upper West Side Outpost [Eater]


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Comments (32 extant)

1.

Yippee! Maybe this means the new location will absorb half the tour buses and brainless Carrie wannabe's that clog Bleecker St every weekend. Hope the new one is appropriately exterminated, unlike the original which was formerly a bird store which could never be affectively purged of rodents. Yum.

By sabazz at September 12, 2007 10:18 AM

2.

Hopefully, they'll close down that shit shack in the Village and move their entire operations to the UWS.

By Bing at September 12, 2007 10:21 AM

3.

hopefully this retarded cupcake fad will go away soon and people will open more gelaterias

By Anonymous at September 12, 2007 10:25 AM

4.

I couldn't possibly imagine a more appropriate location. The UWS got f***d years ago, now they can finish the job.

Besides, we all know how the fratboys and their Murray Hill chicks are gonna line-up on Sunday Mornings, hungover from last night's romp up and down Amsterdam Avenue, to feed their hangovers with mega-sweet treats.

By Anonymous at September 12, 2007 10:28 AM

5.

gross

By anna at September 12, 2007 10:30 AM

6.

Wow Lenge had been there forever. I used to live on 69th St... guess I escaped before the frosting junkies arrived.

By Trish at September 12, 2007 10:39 AM

7.

Lenge was disgusting. Good riddance.

By pst at September 12, 2007 10:53 AM

8.

Who cares. UWS is Ohio to most of NYC

By ZZ at September 12, 2007 10:54 AM

9.

I live right around the corner and must say that it's a relief that this is not going to be another bank branch. In 2006, the corners of 70th and Columbus set what must be some sort of record and got bank branches on three of its corners (and the fourth corner is a park). Reminded me of that street corner in Seattle with all of the Starbucks.

There have been a lot of restuarants/stores going out of business along Columbus lately. The Greek place on 70th and Columbus closed-to be replaced with some Asian fusion place. Penang on 71st and Columbus closed and some other Asian restaurant across from Penang just closed too. Also, Banana Republic on Colubus and 70th closed like a year ago and is being replaced with a Club Monico and, from what I hear, some sandwhich place.

By JoJo at September 12, 2007 11:04 AM

10.

Nice spelling skills JoJo.

By Anonymous at September 12, 2007 11:08 AM

11.

Are they moving the mice with them, or are they planning to use local UWS mice?

By Call Me at September 12, 2007 11:08 AM

12.

Excellent! Not a bank, not a duane reade, but a good 'ol bakery. Way to go!

By Creaky at September 12, 2007 11:08 AM

13.

I walked by this morning and there was already a line.

By mr. cupcake at September 12, 2007 11:09 AM

14.

according to the sign on the old Lenge windows, it was there for 30 years.

By JoJo at September 12, 2007 11:22 AM

15.

Unfortunately for cupcake lovers, Magnolia was bought out earlier this year and the quality has suffered. So while this is generally better news than a bank branch, it's not great news cause Magnolia is no longer the same.

By Anonymous at September 12, 2007 11:28 AM

16.

so what #15 is saying is that Magnolia sucks worse than ever

By Anonymous at September 12, 2007 11:32 AM

17.

The cupcakes aren't that great, but the banana pudding is awesome. Looking forward to it. Don't worry, the tourists will still flock to the original location.

By UWS'r at September 12, 2007 11:33 AM

18.

So, all you moaning UWSers: it seems to be pretty commonly agreed that Lenge was bad, so its loss is not to be mourned. But if Magnolia is not what you want to replace it, what would you prefer? Another Asian-themed-fusion joint?

By SushiCakes at September 12, 2007 11:52 AM

19.

another pukk, please.

By 47 66 at September 12, 2007 12:05 PM

20.

Cupcakes shouldn't be upscale accessories.

By wegA at September 12, 2007 12:17 PM

21.

most over rated place ever

By monkeyboy at September 12, 2007 12:25 PM

22.

1 disgusting location is enough.

By nycitybear at September 12, 2007 12:38 PM

23.

15, Magnolia sucked from day one. The fact that idiots line up for this crap is a testament to the sad, nostalgic yearnings of those dimwits who miss the taste of Grandma's Bisquik based sweets and margarine frosting and chicks from Ohio who sign up for the nostalgia bus tour of a long ago cancelled TV show. Save yourself the trouble and the gut ache from the mouse droppings: buy Entemann's; a million times better.

By sheba at September 12, 2007 1:46 PM

24.

Excellent news! Finally, I hope, an Hermes or some other high end retailer will move in to match Lauren and Jacobs on Bleecker. After all, the locals have been bitching about Magnolia for so long, they all say they hate it so much - now I hope we'll get what we really deserve - more high end shopping on Bleecker!

By villager at September 12, 2007 3:40 PM

25.

I hope you get what you deserve- 20 black thugs taking turns gang-raping your high-end ass. I hate bitches like you.

By Anonymous at September 12, 2007 3:44 PM

26.

I always thought high-end shopping was readily available on Madison Avenue. Why would that be so desirable on Bleeker Street? Seems to me there are alot of people living here, that don't have too much of a clue about the nuances and uniqueness of NYC neighborhoods.

#24 is a perfect example. Probably moved here 2 weeks ago with rent paid by Daddy.

By Anonymous at September 12, 2007 3:51 PM

27.

hey NYers why the hate towards a NY institution? I am going to move to Upper West Side from OH and start my fashion career, and this is the greatest news ever! I loved SATC and just want to live in NYC just like Carrie did, and meet my Mr. Big!

By Patty at September 12, 2007 6:01 PM

28.

#27: Please rethink the big move to NY. The city is full of wannabe fashion nobodies who emulate a TV character on a cancelled series. Really, stay in Ohio, get a job at Kohl's and watch reruns. SATC is not a realistic representation of the real NY. Oh, and women in fashion NEVER eat those knarly cupcakes, trust me.

By Veruschka at September 12, 2007 6:10 PM

29.

28, every women I met from Ohio was a babe...couple were even Elite/agency models.....so nobodies is a bit harsh

Beauty is a cruise missile in this city...

By Mr. Big at September 12, 2007 6:28 PM

30.

I remember when Lenge opened - a Japanese restaurant was quite a novelty on the UWS at the time. Octopus, teriyaki, tatami rooms - all very impressive to a six-year-old. And a few years later my dad tried to explain what it meant that the owner, Papa-san, had been busted for tax evasion.

Last week I had a sushi craving and headed down there, only to find Lenge gone for good! But fortunately, just across the street there was some decent stuff available - with a sidewalk cafe - at Empire Szechuan Kyoto. Szechuan Kyoto?

By ABG at September 12, 2007 8:23 PM

31.

To #26:

"...I always thought high-end shopping was readily available on Madison Avenue. Why would that be so desirable on Bleeker Street? Seems to me there are alot of people living here, that don't have too much of a clue about the nuances and uniqueness of NYC neighborhoods..."

Oh, you mean a nuanced, unique place that's been part of the GV neighborhood for a long time? LIKE MAGNOLIA BAKERY?!?! Oh, but I guess THAT place doesn't count, huh, because it doesn't pass some arbitrary quality of life idea you have for Bleecker Street.

"...#24 is a perfect example. Probably moved here 2 weeks ago with rent paid by Daddy..."

#24 here. Moved here in 1988. Don't rent - I own. With no help from anyone else, thank you very much. Interesting how you infer that new high end shopping on Bleecker would be BAD, but a place like Magnolia that has been here for many years and is more or less unique to the area is also BAD. I guess we all have to wait around to listen for your arcane oracular pronouncement as to EXACTLY which non-commercial, yet appropriately old-tyme shoppe would be exactly the appropriate fit for said quaint Bleecker Street locale...please do inform us, o great oracle of random Greenwich Village knowledge and taste - we breathlessly await your mentation on this crucial matter...

By anonymous at September 12, 2007 10:15 PM

32.

Well my move is going through and I will have a couple of friends from Cincy tagging along as well. I've been reading Curbed and Gothamist for a while and find NYers to be pretty hostile towards out of towners, and I don't know the reasons behind this? So what if tourists and newcomers only know about New York by watching SATC and Friends?? Also I ain't no hipsters who live off their parents trust funds, so as they say if you can make it here...etc.

By Patty at September 13, 2007 9:50 AM




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