Will Edge & Northside Piers be Foes or Frenemies?

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Yesterday, workers were busy getting the new Edge sales office at N. 6 Street and Kent Avenue in Williamsburg ready. Meanwhile, the Times was proclaiming that sales of the 575 units in a 15-story and 30-story tower "may be a good barometer of the state of the New York real estate market over the next year or more." Which is a pretty heavy expectation to lay one one development, even if it's a big, high-profile one. What will make it even more interesting, of course, is that The Edge will be going head to head with Northside Piers, which is going to put a second tower on the market, possibly as early as this spring, even though 30 percent of the 180 units in the first 29-story tower still haven't sold and there have been PriceChops. The developers of the Edge say they've learned from the Toll Brothers and are be marketing more studios and one bedrooms and there will be amenities like that hot pool. Sales will start next month. The Toll Brothers, meanwhile, don't see the competition as a death match, saying that Edge buyers that come to Kent Avenue will also take a look at Northside Piers. We can't wait to see the lineup of sales people on Kent Avenue trying to snag buyers for both sales offices, which are a block apart.
· A Barometer in Williamsburg [NYT]
· Burg Throwdown! The Edge vs. Northside Piers [Brownstoner]
· More New Look Williamsburg: The Edge Revealed [Curbed]

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