'A Little Bit of an Edge Over Here in Brooklyn'

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The screencap above is from a video that happens when Lizzie Grubman Public Relations does some PR that intersects with the Toll Brothers. It's what the interviewer keeps describing as the "press junket" for Brooklyn Fashion Weekend, aka a press reception in the Toll Brothers sales trailer on the Northside Piers property. (Sorry no embed, but click here to watch and turn the sound down because it starts when the page loads).

The tipster who brought the vid to our attention wrote:

Talk about "high impact" PR: Lizzie Grubman Inc is the PR firm responsible for the BK Fashion Weekend held just this past weekend. Apparently Toll Brothers is a big sponsor of the event and thus a very awkward and low-rent video is produced to hawk Northside Piers. The expression and body language of that Lizzie Grubman Inc. representative talking about Brooklyn is priceless.

"It's definitely something that we're passionate about," says the person from Grubman's PR firm. "It's something that's underground a little bit. It's not mainstream...It's a little bit different than the tents over in Manhattan." To which the interviewer says, "A little bit of an edge over here in Brooklyn." Well, yes, but that would be next door.
· Northside Piers BK Fashion Weekend Vid (Starts when page loads) [bkfashionweekend.com]
· Will Edge & Northside Piers Be Friends or Frenemies? [Curbed]

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