MEPA—The A Building isn't the only bit of newish construction to get some screen time lately. The Theory Building at 40 Gansevoort Street is now starring in a cell phone commercial. But wait a minute: "The building has been digitally altered to include a T-mobile marquee and replaces the brick colored columns with gray ones." They can do wonders with special effects nowadays, eh? [CurbedWire Inbox]

EAST VILLAGE, NYC—A pair of plugs and then we'll send you on your way. Don't forget the Curbed-sponsored and totally free Arrested Development symposium at Cooper Union tomorrow. Also, you still have a little bit of time left to get in your recommendations for Curbed's Best Buildings of the '00s list! [CurbedWire Staff]