Call it gentrification's greatest hits, a "bingo card" that touches on all the gentrification hot buttons, for instance, Robert Scarano Building, Realtor with Clipboard, Thai Restaurant, Pile Driver, etc. And more "cards" are coming.
· Presenting Gentrification Bingo! [NYShitty]
The next 12 months aren't going to be quiet in the corners of South Brooklyn known as Carroll Gardens and Cobble Hill. Just today, an email blast went out to rally the troops to oppose a condo project on Amity Street. Here's a short guide to help keep a few of the nabe controversies straight:
1) 110 Amity Street. A widely distributed email about this new condo project, which is the rendering on the right, said, "The local community is vehemently opposed to this development that changes the block structure around to create a gated community shoe-horned into the block only to maximize profit. They call it a 'mews'." The developers would put an addition on top of a landmarked 1903 building if they get the go ahead and build six new townhomes.
While the East Village's legendary Russian & Turkish Baths on 10th Street was getting a much-needed face lift, the tiny apartment building next door was also going through some reconstructive work. And what a curious little four-floor addition it is. The comically oversize balconies, on a quiet block dotted with old-fashioned fire escapes, look more appropriate for papal sermons or stagings of Evita (and that color!). All questions have been answered, however, in the project's turning up on the website of everyone's favorite Brooklyn debaser, architect Robert Scarano. Scarano doesn't get over to this side of the river often, but one thing's for sure: He certainly dropped the S on the East Village.
After the jump, a game of rendering/reality. >>
NOHO—"I live on Great Jones between Bowery and Lafayette, and my neighbors put a DOB permit copy on our bulletin board stating that 30 Great Jones is being taken down to the second floor. Deconstruction has already begun with the exterior fire escape. We walked by there a day or two ago and the young watchman advised us not to go under the sidewalk shed, but to walk around it in the street, in case anything fell. We promptly told him that the purpose of a sidewalk shed was to protect people from such an ill fate..." We've dabbled in this screw factory mystery before. What gives? Talk about a prime piece of land. [CurbedWire Inbox]
BROOKLYN—BREAKING! "Please note that our company has changed its name from Scarano Architects to Scarano Architect." From now on, whenever someone complains about a horrid new Scarano design coming to their neighborhood, we can just say Scarano "dropped the s" on them. [CurbedWire Inbox]
According to this recent photo of the Scarano & Associates project at Myrtle and Nostrand Avenues posted on Brownstoner, the Bed-Stuy project is nearly good to go. So what's it going to be? The Scarano site (which offers this nugget: "The Myrtle Place project is a pure manifestation both of the architectural elegance and of the fact that there are no more "bad" neighborhoods in New York City.") has teased 72 apartments, commercial space/medical offices and an underground garage, but are we talking condos or rental? Well, just like a Brownstoner commenter speculated, and just like the title of this post states, the building is now for rent through aptsandlofts. And there's been a branding!
Building The MYNT introduces modern luxury rental living to the reenergized Clinton Hill/Bedford Stuyvesant area of Brooklyn, offering studios, one-, two-, and three-bedrooms, most with private balconies, and luxurious penthouse residences with exclusive view-filled rooftop terraces. All have been artfully designed by noted interior designer Andres Escobar, and feature deluxe lifestyle amenities, including: part-time concierge, state-of-the-art fitness center, refrigerated storage room for grocery deliveries, on-site parking, communal laundry room, and exclusive terraces (available at an additional charge), plus much more.We love a good view-filling. Prices so far start at $1,696 ... for a studio ... in Bed-Stuy. That sound you hear is your grandmother fainting.
Location: 447 Humboldt Street in East Williamsburg
Size: 10 loft-style duplex apartments
Prices: $389,000-$659,000
Architect: Jason Fisher at Scarano & Associates
Developer: Not listed
Sales & Marketing: apts and lofts
Lowdown: Admit it, you saw the building and you knew it was a Scarano joint. Hey, you're right! So we'll abstain from talking about how innovative we're sure these duplexes are, and instead let you know that this curious-looking oddity off the Graham Avenue L-train stop hits the market tomorrow. Want to live on the grid? Cue the babble: "The Epitome of LifeSTYLE. Loft-Style Duplex Apartments, ten in total, that range in assorted layouts-studios, one-bedrooms and two- bedrooms (each with 2 bathrooms)-all with innovative, unexpected design and two levels of pure style. Keeping with the loft aesthetic, residences enjoy open-plan configurations, where striking kitchen, dining and living areas converge. Many feature 14-foot- high living room ceilings and windows that extend from floor to ceiling that enhance the expansive interior feel. Each residence enjoys individual outdoor areas-a lovely balcony or garden, or a blissful private rooftop terrace, some with fantastic City vistas." Also: log-rolling.
· Listings: Maze Condominiums [aptsandlofts]
So. Freaking. Much. has been made of Bushwick lately, with much of the attention focused on new buildings and the neighborhood's potential status as "the next Williamsburg." This week the Brooklyn Daily Eagle has a go, covering the new 8-unit Scarano Architects building at 979 Willoughby Avenue (above). The developers are calling Bushwick "the next great hipster haven" and before you guffaw at that, can we just ask what proof people need before they accept Bushwick as the current hipster haven? Todd P is regularly having shows there, and groups of 8 underemployed 20-somethings are piled into shitty 2,000-square-foot loft spaces. It's time to own up to the facts here. You know by the time the Times Style section story on Bushwick rolls around, we'll already be on to Bay Ridge or something.
Anyhowsers, the units in the four-story building start at $399,000 for each of the two studios. The priciest units are the two-bedroom triplexes (a Scarano triplex, or course), which start at $688,000 and grow no bigger than 1,000 square feet. Each apartment has a private garage. Said Robert Scarano, "To design a new building in an emerging area, one cannot help but feel like a pioneer during the early days of the development of America. The difference now, however, is that this area was allowed to slip into decay and is now being reborn." We've said it before and we'll say it always: Robert Scarano = pioneer.
We acquired some renderings. Care to check them out?>>
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